Aga Khan Museum

Over the summer of 2020, the Aga Khan Museum sought to launch a digital fundraising campaign in the hopes of leveraging the Museum’s reopening after the first wave of the pandemic.

 

The design and art direction of the Reignite campaign involved the creation of a mini-brand that was launched via  social media, email, web, as well as on digital screens in the Museum's lobby.

The campaign exceeded all expectations raising over 180% of its goal. This amazing result cannot be attributed solely to the design, but it was an integral player of which I am proud.